As part of reinventing the Lincoln Motor Company, we wanted to fully embrace the notion of materiality, going all the way back to the source. Sculpting the Lincoln star from a series of different materials, both natural and man-made, we took the opportunity to play with light and shadow, treating the brand with the same attention to detail that the vehicles themselves receive. These short films became end cards for all Lincoln advertising, as well as small pieces of content in their own right.
