![](https://freight.cargo.site/t/original/i/6a2e423eca37cf0a56ff838ccd40fcc99a31adc29bf2bbd20681d591a9601772/D03_2408.jpg)
![](https://freight.cargo.site/t/original/i/e55badf04a9d8f722ba290a8cb0c68318cc81cf56510ea0919206ee41debbf8d/D01_728.jpg)
![](https://freight.cargo.site/t/original/i/bf4c759cafbc7086dd40032b4e2e9b749c2f3bfe8d074cd14b3c8e4e53f159a0/LBL_MKC_08_Highres_RGB_140912.jpg)
We devised an integrated visual system for Lincoln’s flagship line, Black Label, featuring customised vehicles built around specific themes - Oasis, for example, or Modern Heritage. First, we created brand photography around the themes, followed by matching imagery for the vehicle configurator, placing the cars into thematically-appropriate living spaces.
![](https://freight.cargo.site/t/original/i/cebb2248fd2036bd25fe4ba0f8b23b3f21d0b1b4b5f5e295eaade855213c5ab8/SH_BLKLBL_Indulgence_DoorHandle_06.jpg)
![](https://freight.cargo.site/t/original/i/ffdff40c0fa396eecf73ac8126022fc529ca585c438079ffafd64efce7b2039a/LBL_MKZ_03_Highres_RGB_140912.jpg)
![](https://freight.cargo.site/t/original/i/49a03b38aa9527f9769ea93960a53015e7b9462673bed05f4d06f73fc648a971/I-LI-4a.jpg)
![](https://freight.cargo.site/t/original/i/d95325627f3e30206f0c353f1418d40ad7d561ebd73ed282d7fdf1f7363b5436/LBL_MKZ_01_Red_Highres_RGB_140912.jpg)
![](https://freight.cargo.site/t/original/i/61cc056bd930d2705de6bbf6b8d2fd070bca668e0f7bf2d2a8213d54b25fc943/LBL_MKZ_01_White_Highres_RGB_140912.jpg)
![](https://freight.cargo.site/t/original/i/5781727f43f39c046168962123106a804798100530807c2776a189486c5af0df/blacklabel_thumbnail.jpg)
![](https://freight.cargo.site/t/original/i/92f3c1ede1e22be800780f93503528d3dab95758af4d9577f5849b9e2ee1afcb/BLK_LBL_1405_MH_Z_FRONT_SIGNAL_07_W_YELLOW.jpg)