Director: Chris Hewitt
DP: Dan Landin
Editors: Adam Marshall, Shane Reid
VFX: The Mill
Music: Human
How do you reintroduce a 90 year old automotive icon? A Journey was the first piece of a multifaceted campaign that would run across every medium. Highlighting a new, more humanistic direction for the company, we wanted to steer away from the obvious CG that defined the brand in their mid-2000s work.

Shot in British Columbia over the course of two weeks, this demanding production took us from downtown Vancouver to Whistler’s glaciers and the plains of Osoyoos.

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