https://gnomic.studio gnomic studio Mon, 05 Jun 2023 00:32:29 +0000 https://gnomic.studio en https://gnomic.studio/BNY-Mellon Wed, 24 May 2023 20:34:13 +0000 gnomic studio https://gnomic.studio/BNY-Mellon BNY MELLON (2020) Photography <img width="3500" height="2503" width_o="3500" height_o="2503" data-src="https://freight.cargo.site/t/original/i/d095f77f9e82987f1aa46db6b7b34ecc3de1f71a64c7e976766cb551977ce19b/CF005346.jpg" data-mid="179861737" border="0" src="https://freight.cargo.site/w/1000/i/d095f77f9e82987f1aa46db6b7b34ecc3de1f71a64c7e976766cb551977ce19b/CF005346.jpg" /> BNY Mellon is the world's largest custodian bank and securities services company, with $1.8 trillion in assets under management and $44.3 trillion in assets under custody. The bank commissioned Gnomic to make images for their 2020 Annual Report, including environmental portraiture, architectural photography of their Manhattan offices, and corporate headshots. <img width="3000" height="2251" width_o="3000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/cfdd69a1c5ada26ba7fa76e2dd836d835a9711806b8bfb972508759e7f3e2c12/CF004851_sd.jpg" data-mid="179873318" border="0" src="https://freight.cargo.site/w/1000/i/cfdd69a1c5ada26ba7fa76e2dd836d835a9711806b8bfb972508759e7f3e2c12/CF004851_sd.jpg" /> <img width="3000" height="3957" width_o="3000" height_o="3957" data-src="https://freight.cargo.site/t/original/i/30b9715af89850db5aa626669f6700547f2c133e49665775ae9ac1d436348d1e/CF004552.jpg" data-mid="179866182" border="0" src="https://freight.cargo.site/w/1000/i/30b9715af89850db5aa626669f6700547f2c133e49665775ae9ac1d436348d1e/CF004552.jpg" /> <img width="2594" height="3422" width_o="2594" height_o="3422" data-src="https://freight.cargo.site/t/original/i/7d87c0e62eaf033d01005e4d6744048d62624360e5904e1ecc32f91824babdee/CF004913.jpg" data-mid="179865604" border="0" src="https://freight.cargo.site/w/1000/i/7d87c0e62eaf033d01005e4d6744048d62624360e5904e1ecc32f91824babdee/CF004913.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7b0c161b26d9cc4ba78df40f7afd7b4f03f866c54fb0f583658c4e75818aee6d/CF004764.jpg" data-mid="179961208" border="0" src="https://freight.cargo.site/w/1000/i/7b0c161b26d9cc4ba78df40f7afd7b4f03f866c54fb0f583658c4e75818aee6d/CF004764.jpg" /> <img width="3000" height="3999" width_o="3000" height_o="3999" data-src="https://freight.cargo.site/t/original/i/13e63a2e2709ed99646657a457beed142265dcab21cea4b21345a2ea295638b3/CF005091_021420.jpg" data-mid="179961604" border="0" src="https://freight.cargo.site/w/1000/i/13e63a2e2709ed99646657a457beed142265dcab21cea4b21345a2ea295638b3/CF005091_021420.jpg" /> <img width="4000" height="3001" width_o="4000" height_o="3001" data-src="https://freight.cargo.site/t/original/i/d42ceb69a3745e6d130e042e79997e0217e06f6b2c6769073119dd8f9b8903cf/CF005254.jpg" data-mid="179872273" border="0" src="https://freight.cargo.site/w/1000/i/d42ceb69a3745e6d130e042e79997e0217e06f6b2c6769073119dd8f9b8903cf/CF005254.jpg" /> https://gnomic.studio/Black-Visualities-Initative Wed, 24 May 2023 00:04:37 +0000 gnomic studio https://gnomic.studio/Black-Visualities-Initative BLACK VISUALITIES INIATIVE (2020) Branding, Design <img width="3840" height="2743" width_o="3840" height_o="2743" data-src="https://freight.cargo.site/t/original/i/22cc3c66f7766942100957e5ab634678fef1d5189c914a9adac9216c5fc64b53/5x7_horiz_front.jpg" data-mid="179742717" border="0" src="https://freight.cargo.site/w/1000/i/22cc3c66f7766942100957e5ab634678fef1d5189c914a9adac9216c5fc64b53/5x7_horiz_front.jpg" /> Working with Tina Campt and Stanley Wolukau-Wanambwa, Gnomic developed a flexible audiovisual identity for an inter-institutional collaboration between Brown University and the Rhode Island School of Design. The Black Visualities Initiative is a provocation to engage in the creation of new forms of visibility, awareness and encounter. Bringing together artists, theorists, critics, writers and poets, BVI seeks to create a generative critical space for realizing the radical possibilities of black visuality as a political praxis of living otherwise. <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2186b69cc9ff31b0420d4ebfe3361a14038f47f219b9f046910969d91a763615/bvi_signage.jpg" data-mid="180835273" border="0" src="https://freight.cargo.site/w/1000/i/2186b69cc9ff31b0420d4ebfe3361a14038f47f219b9f046910969d91a763615/bvi_signage.jpg" /> <img width="3800" height="4918" width_o="3800" height_o="4918" data-src="https://freight.cargo.site/t/original/i/54d8df1d0e5d3cb379a375ebc7826f5b705382cd0816b66b2b77a64716c368fa/poster_01.jpg" data-mid="179750670" border="0" src="https://freight.cargo.site/w/1000/i/54d8df1d0e5d3cb379a375ebc7826f5b705382cd0816b66b2b77a64716c368fa/poster_01.jpg" /> <img width="3800" height="4918" width_o="3800" height_o="4918" data-src="https://freight.cargo.site/t/original/i/e972bc537f63b8d0e1ec89b4ae8f9f084535dca6272684e2106a0f2e563547cf/posterisint2.jpg" data-mid="179759769" border="0" src="https://freight.cargo.site/w/1000/i/e972bc537f63b8d0e1ec89b4ae8f9f084535dca6272684e2106a0f2e563547cf/posterisint2.jpg" /> The identity centres around The Window, a flexible symbol representing an aperture through which light and visualities can pass. The Window frames BVI’s role as both curator and advocate. <img width="2502" height="2910" width_o="2502" height_o="2910" data-src="https://freight.cargo.site/t/original/i/bc559f1c05ab6aa8a03f0525c5e47a618144ed652deb98f23bf9531789f129db/business-card.jpg" data-mid="179750653" border="0" src="https://freight.cargo.site/w/1000/i/bc559f1c05ab6aa8a03f0525c5e47a618144ed652deb98f23bf9531789f129db/business-card.jpg" /> <img width="2070" height="2070" width_o="2070" height_o="2070" data-src="https://freight.cargo.site/t/original/i/bc88f307e2424ad2ec73b03b1b8e20c3ccafb499bdbd60ebd4828b16d696db2f/bvi_window_treatments.jpg" data-mid="179753316" border="0" src="https://freight.cargo.site/w/1000/i/bc88f307e2424ad2ec73b03b1b8e20c3ccafb499bdbd60ebd4828b16d696db2f/bvi_window_treatments.jpg" /><img width="2600" height="2600" width_o="2600" height_o="2600" data-src="https://freight.cargo.site/t/original/i/e12bf55b3bed86bd806aa71d9b533b10f8fd7b1526677657d948d1627d63905f/bvi_colours.jpg" data-mid="179753571" border="0" src="https://freight.cargo.site/w/1000/i/e12bf55b3bed86bd806aa71d9b533b10f8fd7b1526677657d948d1627d63905f/bvi_colours.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9f1f8c2a52a9416c348bb3c4372a7ff5d59a8295e5a4629b0deb27b4398131e4/bvi_letterhead.jpg" data-mid="179751503" border="0" src="https://freight.cargo.site/w/1000/i/9f1f8c2a52a9416c348bb3c4372a7ff5d59a8295e5a4629b0deb27b4398131e4/bvi_letterhead.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/17356b8c7782f591d18d0d57db5542a133615a4e41fac884b4604cdbd67fdc52/starting_soon.jpg" data-mid="180835241" border="0" src="https://freight.cargo.site/w/1000/i/17356b8c7782f591d18d0d57db5542a133615a4e41fac884b4604cdbd67fdc52/starting_soon.jpg" /> https://gnomic.studio/Coalition-for-the-Homeless Wed, 24 May 2023 17:51:30 +0000 gnomic studio https://gnomic.studio/Coalition-for-the-Homeless COALITION FOR THE HOMELESS (2020—2021) Branding, Design, Philanthropy <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ae6852a92577c8745d1849e2c259346545696ecadca74e38147ec8fa587180e3/cfth_Window.jpg" data-mid="179902579" border="0" src="https://freight.cargo.site/w/1000/i/ae6852a92577c8745d1849e2c259346545696ecadca74e38147ec8fa587180e3/cfth_Window.jpg" /> <img width="674" height="539" width_o="674" height_o="539" data-src="https://freight.cargo.site/t/original/i/7823e56fe5e5ab51a1006df8d8c7a586e9faa9f77c01d747b24ff969404d3ce7/app_21.gif" data-mid="180759343" border="0" src="https://freight.cargo.site/w/674/i/7823e56fe5e5ab51a1006df8d8c7a586e9faa9f77c01d747b24ff969404d3ce7/app_21.gif" /> Gnomic developed a branding system, print collateral, ecommerce platform and social media ecosystem for the Coalition for the Homeless Artist Plate Project, helping raise over $4,000,000 to provide homeless services in New York City. Each plate is available for sale, priced at $250, in an edition of 250. The funds raised by the sale of plates provides food, crisis services, housing, and other critical aid to thousands of people experiencing homelessness and housing instability. <img width="9126" height="5366" width_o="9126" height_o="5366" data-src="https://freight.cargo.site/t/original/i/ec2c93a5da7f3aca93b0a7005bdd1c177bdeb8b78a247c54148d3038a03dab81/2020_insert_121121_spreads.jpg" data-mid="181086062" border="0" src="https://freight.cargo.site/w/1000/i/ec2c93a5da7f3aca93b0a7005bdd1c177bdeb8b78a247c54148d3038a03dab81/2020_insert_121121_spreads.jpg" /> <img width="3203" height="4004" width_o="3203" height_o="4004" data-src="https://freight.cargo.site/t/original/i/e2f697ad23fb64c2e5566589b27835f7b4a98f5d0ac42e656de11da70b0123cb/app_box.jpg" data-mid="181091576" border="0" src="https://freight.cargo.site/w/1000/i/e2f697ad23fb64c2e5566589b27835f7b4a98f5d0ac42e656de11da70b0123cb/app_box.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d79f634368a160ee8572408462ce2e4d1977f3a163d790fe7e25230bbb20289d/app-versions.jpg" data-mid="181093960" border="0" src="https://freight.cargo.site/w/1000/i/d79f634368a160ee8572408462ce2e4d1977f3a163d790fe7e25230bbb20289d/app-versions.jpg" /><img width="3636" height="2500" width_o="3636" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6771027efdcbfd2ab56ef2e0edb5dfc5aae621c6c17ee20d0273fc907afa9306/app_2020.jpg" data-mid="181094856" border="0" src="https://freight.cargo.site/w/1000/i/6771027efdcbfd2ab56ef2e0edb5dfc5aae621c6c17ee20d0273fc907afa9306/app_2020.jpg" /> <img width="1868" height="2800" width_o="1868" height_o="2800" data-src="https://freight.cargo.site/t/original/i/72fefe4b2b414442382cd38484721b978351c6c62f733ddea8f0289d705ec633/cfth_tote.jpg" data-mid="179844040" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/72fefe4b2b414442382cd38484721b978351c6c62f733ddea8f0289d705ec633/cfth_tote.jpg" /> https://gnomic.studio/Daily-Burn Sat, 27 May 2023 05:31:21 +0000 gnomic studio https://gnomic.studio/Daily-Burn DAILY BURN (2015-2016) Branding, Design <img width="4200" height="2400" width_o="4200" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c2e0bec1064520152e1929e0a92f4ed04a8e70bbf88d3e1f3e03e3f9fafa0d13/db_horiz_large_tag.jpg" data-mid="180109711" border="0" src="https://freight.cargo.site/w/1000/i/c2e0bec1064520152e1929e0a92f4ed04a8e70bbf88d3e1f3e03e3f9fafa0d13/db_horiz_large_tag.jpg" /> Daily Burn approached us for help refining their positioning and identity as they transitioned into a mature brand with mass appeal. We focused their strategy and initiated a ground-up redesign that would change the way the company and its customers interact.We wanted to create an optimistic sensibility that was accessible to all; to make fitness fun and unintimidating. Not hard bodies, but healthier living. The flame form, in its simple gradated orange, suggests measurable progress, self-improvement and momentum; "A Better Fit" was the winning tagline, implying a program that works with your lifestyle: progress, not perfection. <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e749a3fde134202eb96bec6e9f34a1c880550d0e13f1365b156657ce7c65869a/db_billboard.jpg" data-mid="181362848" border="0" src="https://freight.cargo.site/w/1000/i/e749a3fde134202eb96bec6e9f34a1c880550d0e13f1365b156657ce7c65869a/db_billboard.jpg" /> We created a modular package of show graphics and audio mnemonics for the broadcast content, beginning with the company's new livestreamed studio show, Daily Burn 365, combining live action elements and animated typography. <img width="1292" height="1292" width_o="1292" height_o="1292" data-src="https://freight.cargo.site/t/original/i/9dd97c21e00dd5a8b471078d91fdbd51c2c23f3f00cf941c8325dcd8c2e14d34/db_square.jpg" data-mid="180759856" border="0" src="https://freight.cargo.site/w/1000/i/9dd97c21e00dd5a8b471078d91fdbd51c2c23f3f00cf941c8325dcd8c2e14d34/db_square.jpg" /> <img width="4340" height="3319" width_o="4340" height_o="3319" data-src="https://freight.cargo.site/t/original/i/e6b9465d8cd02e762fdce16dec23d00870e76e49dd27c9c227381f3f6ddbb7be/db_magspread.jpg" data-mid="181291059" border="0" src="https://freight.cargo.site/w/1000/i/e6b9465d8cd02e762fdce16dec23d00870e76e49dd27c9c227381f3f6ddbb7be/db_magspread.jpg" /> <img width="700" height="875" width_o="700" height_o="875" data-src="https://freight.cargo.site/t/original/i/5904c78963a62f44905f4028071ba92e528ad4dbd2ecbb36fdcf4d5a9fb54700/db_thumb.jpg" data-mid="180759502" border="0" src="https://freight.cargo.site/w/700/i/5904c78963a62f44905f4028071ba92e528ad4dbd2ecbb36fdcf4d5a9fb54700/db_thumb.jpg" /> To roll out the new system, we created style guides and a printed brand book to help orient employees with the new direction. Our work informed every aspect of brand integration, from casting and photography for advertising campaigns, to set design and lighting direction for the Daily Burn show. The system would eventually grow to integrate brand communications and direct sales tools. <img width="2500" height="404" width_o="2500" height_o="404" data-src="https://freight.cargo.site/t/original/i/0354469c336818315d27915577b2d9948bd252fe948116051caaa9047c53de73/style_frames.jpg" data-mid="181372440" border="0" src="https://freight.cargo.site/w/1000/i/0354469c336818315d27915577b2d9948bd252fe948116051caaa9047c53de73/style_frames.jpg" /> <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/3e3449288860cba084dd9c2c62a64ff767bce8a8f2bb1c7c45837e7ada539bd6/db_studiophoto.jpg" data-mid="181371267" border="0" src="https://freight.cargo.site/w/1000/i/3e3449288860cba084dd9c2c62a64ff767bce8a8f2bb1c7c45837e7ada539bd6/db_studiophoto.jpg" /> https://gnomic.studio/Emirates-Hello-Tomorrow Thu, 01 Jun 2023 05:49:04 +0000 gnomic studio https://gnomic.studio/Emirates-Hello-Tomorrow EMIRATES (2012) Advertising, Aviation Emirates: Hello Tomorrow Director: Seb Edwards DP: Lasse Frank Music: Antfood Hello Tomorrow inspires this cinematic story of six degrees of separation in a changing world - beginning with an English businessman visiting Dubai, and passing through Milan, Rio de Janeiro, Guangzhou, New York, and Australia before connecting with a familiar face in rural India. The film positions the world's fastest growing airline as the catalyst to connect people's hopes and aspirations. https://gnomic.studio/Enni-Parent Wed, 24 May 2023 22:31:14 +0000 gnomic studio https://gnomic.studio/Enni-Parent ENNI PARENT (2020—2021) Branding, Design, Photography, Health, Product <img width="3600" height="2077" width_o="3600" height_o="2077" data-src="https://freight.cargo.site/t/original/i/a00807bb54d11426f4e393e547c3611de2eb72ada94fef445f1b681d1f1a6a53/2020_11_21_hb_tether10229_header.jpg" data-mid="180499969" border="0" src="https://freight.cargo.site/w/1000/i/a00807bb54d11426f4e393e547c3611de2eb72ada94fef445f1b681d1f1a6a53/2020_11_21_hb_tether10229_header.jpg" /> Enni Parent was founded with a simple mission: to support parents of all kinds as they embark on life’s most unpredictable, terrifying, rewarding journey. Developing products to help calm overstressed parents, and creating communities to support them, Enni believes&nbsp;that better parent-care leads to better childcare. <img width="1999" height="2666" width_o="1999" height_o="2666" data-src="https://freight.cargo.site/t/original/i/4e07d8186edb8fbb75a42d6629540174b9f5002c9cc5f4a7ae522ffe05b6a54b/enni_bus_shelter.jpg" data-mid="179899279" border="0" src="https://freight.cargo.site/w/1000/i/4e07d8186edb8fbb75a42d6629540174b9f5002c9cc5f4a7ae522ffe05b6a54b/enni_bus_shelter.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/18360ce413b6410900f63e1893172cf3d6254850ac4bdce64c7b4895ef540181/2020_11_21_hb_tether9619.jpg" data-mid="179875867" border="0" src="https://freight.cargo.site/w/1000/i/18360ce413b6410900f63e1893172cf3d6254850ac4bdce64c7b4895ef540181/2020_11_21_hb_tether9619.jpg" /> <img width="1904" height="2541" width_o="1904" height_o="2541" data-src="https://freight.cargo.site/t/original/i/9fe168cc61626a62d4fcbb483cbb4493930bc6a1ab1dca4e7e5cd101852e110d/enni_lifechanges.jpg" data-mid="179900458" border="0" src="https://freight.cargo.site/w/1000/i/9fe168cc61626a62d4fcbb483cbb4493930bc6a1ab1dca4e7e5cd101852e110d/enni_lifechanges.jpg" /> <img width="3380" height="4235" width_o="3380" height_o="4235" data-src="https://freight.cargo.site/t/original/i/4889f4224bb20a0679075617f2d1ea9795fa572e68c3e00c5ea2f0e52d24120c/enni_tote_b.jpg" data-mid="180622712" border="0" src="https://freight.cargo.site/w/1000/i/4889f4224bb20a0679075617f2d1ea9795fa572e68c3e00c5ea2f0e52d24120c/enni_tote_b.jpg" /> Gnomic created a comprehensive brand architecture that extended from product development through apparel and accessories, sales platform design, social media, and publication design, served up with a playful, unvarnished tone of voice. <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f3b8d89e4615c4cd896b958a0cdf0d4f039d636e518f0aee6199898dd3c3dd99/enni_Dropper-Bottle-050621.jpg" data-mid="180498487" border="0" src="https://freight.cargo.site/w/1000/i/f3b8d89e4615c4cd896b958a0cdf0d4f039d636e518f0aee6199898dd3c3dd99/enni_Dropper-Bottle-050621.jpg" /> <img width="3437" height="2500" width_o="3437" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ab596d08f6b2b7c5fb40076ab3a33d5c867bb0d8d033e309ed2c7a09e3730717/enni_journal_01b.jpg" data-mid="180498287" border="0" src="https://freight.cargo.site/w/1000/i/ab596d08f6b2b7c5fb40076ab3a33d5c867bb0d8d033e309ed2c7a09e3730717/enni_journal_01b.jpg" /> https://gnomic.studio/FT-The-Future-of-War Wed, 24 May 2023 20:39:43 +0000 gnomic studio https://gnomic.studio/FT-The-Future-of-War THE FUTURE OF WAR (2019) Photography, Editorial, Science <img width="2513" height="2000" width_o="2513" height_o="2000" data-src="https://freight.cargo.site/t/original/i/76f798e5d0ac26098de24b5b67625bb23ae820f2bb8ec2887789277c85f60453/koxvold_f22.jpg" data-mid="179873696" border="0" src="https://freight.cargo.site/w/1000/i/76f798e5d0ac26098de24b5b67625bb23ae820f2bb8ec2887789277c85f60453/koxvold_f22.jpg" /> The FT Weekend Magazine commissioned Gnomic to make pictures for a story titled The Future of War. The assignment took us to Lockheed Martin’s corporate headquarters in Crystal City to photograph test pilot Billie Flynn wearing the $500,000 F-35 helmet, and Aberdeen Proving Grounds, where the Department of Defense is developing next-generation warfighting technologies. <img width="900" height="1116" width_o="900" height_o="1116" data-src="https://freight.cargo.site/t/original/i/b15227b11c864cb3c98025af29de3deefc87c8dd7819fc3e3571e7425a2317fb/ft_weekend.jpg" data-mid="179873597" border="0" src="https://freight.cargo.site/w/900/i/b15227b11c864cb3c98025af29de3deefc87c8dd7819fc3e3571e7425a2317fb/ft_weekend.jpg" /> <img width="4000" height="5000" width_o="4000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/6b236d45a877d07f0d256576585974880cdd1bf2dd8473ba54a97e340f38253e/ft_futureofwar_CF016087_stitch.jpg" data-mid="180322994" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6b236d45a877d07f0d256576585974880cdd1bf2dd8473ba54a97e340f38253e/ft_futureofwar_CF016087_stitch.jpg" /> <img width="2000" height="1243" width_o="2000" height_o="1243" data-src="https://freight.cargo.site/t/original/i/91e67dfc15afae62b695267fa10a72f8908e276858dbfdc74eb192dee6b846b7/ft_weekend2.jpg" data-mid="179873599" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/91e67dfc15afae62b695267fa10a72f8908e276858dbfdc74eb192dee6b846b7/ft_weekend2.jpg" /> <img width="4000" height="5324" width_o="4000" height_o="5324" data-src="https://freight.cargo.site/t/original/i/9ae99446eb0b1e25842aa40e5805e1893fd5849bc35025bcef87278cdc8c6c57/ft_futureofwar_CF016518.jpg" data-mid="180322992" border="0" src="https://freight.cargo.site/w/1000/i/9ae99446eb0b1e25842aa40e5805e1893fd5849bc35025bcef87278cdc8c6c57/ft_futureofwar_CF016518.jpg" /> https://gnomic.studio/Jim-Beam-Parallels Tue, 23 May 2023 23:11:08 +0000 gnomic studio https://gnomic.studio/Jim-Beam-Parallels JIM BEAM (2012) Advertising, Beverage Jim Beam: ParallelsDirector: Dante Ariola, MJZEditor: Adam Pertofsky, RPSVFX: The MillMusic: Human Jim Beam challenged us: how could they recapture their historic legacy and return to being a revered whiskey for bold characters? We developed a cohesive branding system for their entire product range. At the heart of it all was this film, in which we cast legendary character actor Willem Dafoe to consider the importance of making bold choices. https://gnomic.studio/Lincoln-A-Journey Fri, 02 Jun 2023 05:12:28 +0000 gnomic studio https://gnomic.studio/Lincoln-A-Journey LINCOLN (2013) Advertising, Automotive Director: Chris Hewitt DP: Dan Landin Editors: Adam Marshall, Shane Reid VFX: The Mill Music: Human How do you reintroduce a 90 year old automotive icon? A Journey was the first piece of a multifaceted campaign that would run across every medium. Highlighting a new, more humanistic direction for the company, we wanted to steer away from the obvious CG that defined the brand in their mid-2000s work. Shot in British Columbia over the course of two weeks, this demanding production took us from downtown Vancouver to Whistler’s glaciers and the plains of Osoyoos. https://gnomic.studio/Lincoln-Black-Label-1 Mon, 05 Jun 2023 00:32:29 +0000 gnomic studio https://gnomic.studio/Lincoln-Black-Label-1 LINCOLN BLACK LABEL (2013) Design, Product, Automotive <img width="1672" height="2090" width_o="1672" height_o="2090" data-src="https://freight.cargo.site/t/original/i/6a2e423eca37cf0a56ff838ccd40fcc99a31adc29bf2bbd20681d591a9601772/D03_2408.jpg" data-mid="181106284" border="0" src="https://freight.cargo.site/w/1000/i/6a2e423eca37cf0a56ff838ccd40fcc99a31adc29bf2bbd20681d591a9601772/D03_2408.jpg" /><img width="2509" height="1672" width_o="2509" height_o="1672" data-src="https://freight.cargo.site/t/original/i/e55badf04a9d8f722ba290a8cb0c68318cc81cf56510ea0919206ee41debbf8d/D01_728.jpg" data-mid="181252432" border="0" src="https://freight.cargo.site/w/1000/i/e55badf04a9d8f722ba290a8cb0c68318cc81cf56510ea0919206ee41debbf8d/D01_728.jpg" /> <img width="6920" height="5190" width_o="6920" height_o="5190" data-src="https://freight.cargo.site/t/original/i/bf4c759cafbc7086dd40032b4e2e9b749c2f3bfe8d074cd14b3c8e4e53f159a0/LBL_MKC_08_Highres_RGB_140912.jpg" data-mid="181248635" border="0" src="https://freight.cargo.site/w/1000/i/bf4c759cafbc7086dd40032b4e2e9b749c2f3bfe8d074cd14b3c8e4e53f159a0/LBL_MKC_08_Highres_RGB_140912.jpg" /> We devised an integrated visual system for Lincoln’s flagship line, Black Label, featuring customised vehicles built around specific themes - Oasis, for example, or Modern Heritage. First, we created brand photography around the themes, followed by matching imagery for the vehicle configurator, placing the cars into thematically-appropriate living spaces. <img width="2000" height="1505" width_o="2000" height_o="1505" data-src="https://freight.cargo.site/t/original/i/cebb2248fd2036bd25fe4ba0f8b23b3f21d0b1b4b5f5e295eaade855213c5ab8/SH_BLKLBL_Indulgence_DoorHandle_06.jpg" data-mid="181251531" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cebb2248fd2036bd25fe4ba0f8b23b3f21d0b1b4b5f5e295eaade855213c5ab8/SH_BLKLBL_Indulgence_DoorHandle_06.jpg" /> <img width="6391" height="4794" width_o="6391" height_o="4794" data-src="https://freight.cargo.site/t/original/i/ffdff40c0fa396eecf73ac8126022fc529ca585c438079ffafd64efce7b2039a/LBL_MKZ_03_Highres_RGB_140912.jpg" data-mid="181250432" border="0" src="https://freight.cargo.site/w/1000/i/ffdff40c0fa396eecf73ac8126022fc529ca585c438079ffafd64efce7b2039a/LBL_MKZ_03_Highres_RGB_140912.jpg" /> <img width="3976" height="3181" width_o="3976" height_o="3181" data-src="https://freight.cargo.site/t/original/i/49a03b38aa9527f9769ea93960a53015e7b9462673bed05f4d06f73fc648a971/I-LI-4a.jpg" data-mid="181251155" border="0" src="https://freight.cargo.site/w/1000/i/49a03b38aa9527f9769ea93960a53015e7b9462673bed05f4d06f73fc648a971/I-LI-4a.jpg" /> <img width="5948" height="4461" width_o="5948" height_o="4461" data-src="https://freight.cargo.site/t/original/i/d95325627f3e30206f0c353f1418d40ad7d561ebd73ed282d7fdf1f7363b5436/LBL_MKZ_01_Red_Highres_RGB_140912.jpg" data-mid="181248152" border="0" src="https://freight.cargo.site/w/1000/i/d95325627f3e30206f0c353f1418d40ad7d561ebd73ed282d7fdf1f7363b5436/LBL_MKZ_01_Red_Highres_RGB_140912.jpg" /> <img width="5948" height="4461" width_o="5948" height_o="4461" data-src="https://freight.cargo.site/t/original/i/61cc056bd930d2705de6bbf6b8d2fd070bca668e0f7bf2d2a8213d54b25fc943/LBL_MKZ_01_White_Highres_RGB_140912.jpg" data-mid="181248153" border="0" src="https://freight.cargo.site/w/1000/i/61cc056bd930d2705de6bbf6b8d2fd070bca668e0f7bf2d2a8213d54b25fc943/LBL_MKZ_01_White_Highres_RGB_140912.jpg" /> <img width="1028" height="1286" width_o="1028" height_o="1286" data-src="https://freight.cargo.site/t/original/i/5781727f43f39c046168962123106a804798100530807c2776a189486c5af0df/blacklabel_thumbnail.jpg" data-mid="181489982" border="0" src="https://freight.cargo.site/w/1000/i/5781727f43f39c046168962123106a804798100530807c2776a189486c5af0df/blacklabel_thumbnail.jpg" /><img width="6511" height="4883" width_o="6511" height_o="4883" data-src="https://freight.cargo.site/t/original/i/92f3c1ede1e22be800780f93503528d3dab95758af4d9577f5849b9e2ee1afcb/BLK_LBL_1405_MH_Z_FRONT_SIGNAL_07_W_YELLOW.jpg" data-mid="181247976" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/92f3c1ede1e22be800780f93503528d3dab95758af4d9577f5849b9e2ee1afcb/BLK_LBL_1405_MH_Z_FRONT_SIGNAL_07_W_YELLOW.jpg" />